Twitter, Email, and Cheap Headlines

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This was an article designed for print and was limited to 750 characters. I never said it would replace email, just that it would become as useful as email to your business. The video we did (did you watch that?) goes far more in depth into what we're talking about.

The video is here: http://www.fastcompany.com/multimedia/2007/08/business-by-twitter.html
Robert, thanks for reacting. It's a different story if you had to limit it to 750 characters. Then I can understand the lack of going into further detail but I still think you are talking about marketing channels (or self-promotion or broadcasting yourself) in general and not e-mail. Even the video goes into spreading news and marketing via Twitter. Email is not solely for the use of marketing and it's long from dead in my opinion. The video is good I guess for people who don't know much about Twitter. Keep it up!

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Paul Jozefak

About Me

Paul Jozefak
Germany
German-based VC