New vocabulary: "Equally Uninteresting"

I ran across this phrase when thumbing through an Esquire magazine I found in my hotel room. The article is about TMZ.com, a site which pretty much is everything paparrazi get on film, collected on one site online. Ross McCammon writes about how everyone is now more interesting when they are equally uninteresting. There is a fascination nowadays with seeing celebrities screw up, yet at the end of the day, when you think about it, they are all equally uninteresting. This kind of sums up pretty well most things online: "equally uninteresting" and therefore mesmerizing!